Connectors.

Capture what Users DO, Index what Users SAY.

Any format, any device, any data. Connectors are micro-software bugs, available in HTML, Javascript, Adobe Actionscript for Flash and Flex, Microsoft Silverlight and many other formats, that you can easily embed into your web properties and digital contents. When users interact with your digital contents, Connectors automatically capture user actions, user behavioral data and user generated discussions like reviews, comments, chats and posts and store any gathered information for further analytics.
Connectors Capture users actions and discussions Discovery Active Services
Connectors capture any type of event, from any device and any type of media, including web pages, audio, video, online games, communities, widgets, gadgets, ads, etc.

Key Features

Capture User Actions
IntelligenceFocus allows you to integrate customer analytics across multiple channels and web properties, profiling both individual customers preferences as well as aggregated performances.

Capture User Discussions
IntelligenceFocus standard ODBC and SQL based DBMS and SOAP API allow a seamless integration with virtually any corporate enterprise system and intelligently collapse all user gathered data into one single, open and standards-based source.

Demographics Data
Connectors give you the possibility to cross correlate user behavioral data with demographics data, in real time during the capture phase. This way you can easily integrate data captured from wen forms -e.g. age, gender, job, industry and other personal data-

Additionally IntelligenceFocus On-demand information services give you the possibility to integrate proprietary captured data with live and census based demographics data including household income, salaries, economic and finalcial data, population, level of scholarization, etc. (data are based on panel monitoring and census data).

Psychographics Data
In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). To be more effective, you need better ways to segment your market. The application of our psychographic segmentation improves product and service development, brand positioning, targeting and advertising and marketing effectiveness, and results in a greater return on marketing investment. IntelligenceFocus' Connectors use proprietary technology to capture Psychographic Data allowing you to construct profiles of these individuals, to help target them better.

Examples include: attitude, interests, presence, opinions, relationships, conversations, groups, reputation, sharing, awareness, etc.

Webographics and Technographics Data
Webographics and Technographic Data enable the calculation of fundamental metrics and KPIs to measure parameters about visitors, visits and traffic sources which drive visits to you web sites.

Examples include: browser, operating system, language, colors, screen resolution, device, network connection, etc.

Geographic Data
Enable the geolocalization of online users and includes Country, State, City, ZIP Code, Latitude, Longitude, etc.

Video
IntelligenceFocus allows you to know which shows, streams, and advertising are receiving the greatest amount of attention, and understanding how that attention is translating into measurable visitor engagement. The Video Analytics data captured by IntelligenceFocus' Connectors are critical to optimize content distribution and business optimization for Web Video Portals, Publishers, Internet TV providers and Web TV Delivery Platforms. Immediate benefits are the capability to generate a clear picture of where shows are being viewed and how external views are driving visitors back to the site, as well as the possibility to precisely measure internet video audience to better target advertising and contents.

Examples of basic metrics and KPIs include: video clips, duration, clickthru, completion rates, viral distribution, syndication, cross-correlation of video analytics with demographics data, etc.

Widgets
A web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation. IntelligenceFocus' Connectors measure online widgets audience and let you know how your widgets are performing. Connectors can measure how often your widget is viewed, how people interact with it, where it's installed, how it spreads and much more.

Advanced widgets analytics include viral distribution, syndication, cross-correlation of widget analytics with demographics data, etc.

IntelligenceFocus supports several types of widgets, including web widgets and desktop widgets, Adobe Flash and Flex, Microsoft Silverlight, Java, . Net and virtually any SOAP and HTTP compatible widget.

Ad Campaigns
This package provides data capture services that help you understand the performances of your online campaigns and promotions, and the impact of these activities on your goals and online business performances.

E-Commerce
This package provides data capture services that help you understand the circumstances under which your products are sold online.

Capture data from any other application with Data API
Connectors offer also a set of standard-based SOAP API that use web services and Json to import behavioral data as well as any other data from Third Party systems or even external cloud data into the IntelligenceFocus database.